Hypebeast -
2 May 2019 18:03

Nike's latest hybrid silhouette, the React Presto, is set to launch this month. Blending the sneaker giant's cutting edge React technology with the classic styling of the Presto, the shoe is abetted by a playful marketing campaign that hearkens back to the Presto advertisements debuted alongside the sneaker in Fall 2000. Each original Presto colorway was accompanied by cartoonish characters that each came with their own backstory, including the "Shady Milkman" and "Unholy Cumulus." To launch the...
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